To negate the reverse of the flow of information, that is, to make it bottom-up instead of top-down
Region of operation
Bihar, Jharkhand, Madhya Pradesh, Odisha
Building 195, 2nd floor, Lane No. 1, Westend Marg, Near Saket Metro Station, New Delhi Country: India Zip: 110030
About 80% of India is offline. Hence, they are deprived of quality information. Many of the rural communities in India remain ignorant of social issues and entitlements. The reason is due to irrelevant content and language in mass media or a lack of access to any media channels. Furthermore, there is a dearth of common platforms for citizen's voices which in turn perpetuates low levels of awareness and a lack of accountability.
Key product / Service
Gram Vaani has developed a mobile friendly media platform. It empowers people, particularly those that are illiterate or offline, to share experiences. The platform provides a forum for citizens to demand transparency in government services and enables them to hold government officials accountable for the delivery of these services. Mobile Vaani is the flagship service of Gram Vaani. Mobile Vaani is a community-driven platform to empower the offline rural people by sharing quality information to them through mobile phones. GRIN is a community radio station.
Number of beneficiaries
Awards and recognition
Funding and Operating Model
Total funding raised
|Name||Round||Amount Raised||Type of Funding||Announced On||Web URL|
|Digital News Ventures||Angel||http://impactalpha.com/gram-vaani-social-networks-for-the-global-poor01/|
|Media Development Investment Fund||Angel||http://impactalpha.com/gram-vaani-social-networks-for-the-global-poor01/|
|Indian Angel Network||Angel||2014/12/20||http://www.firstpost.com/business/indian-angel-network-makes-first-ever-social-venture-investment-945681.html|
Mobile Vaani allows rural populations to share and receive information on their mobiles using an Interactive Voice Response (IVR) system. Individuals can record their comments and listen to local content, primarily generated by other users, for free. This voice-based social media platform serves various purposes, including sharing knowledge, creating discussion forums, driving social campaigns to collect data and increasing awareness on specific issues. Some of the content generated on Mobile Vaani is used to increase accountability.
Partners and key clients
• IIT Delhi • Oxfam • CREA • Breakthrough • CEDPA • PFI • Sesame • JEEViKA • Health and Labor Departments, Jharkhand • Municipal Corporation of Delhi
Images and trivia