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Goonj

Building a parallel economy which is not CASH based but TRASH based

1999

Non-profit

Education,Health,Livelihood,Other

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Region of operation

Headquarters address

J-93, Sarita Vihar, New Delhi-76 Country: India

Target problem

The initiative is aimed at providing basic awareness around menstrual hygiene aspects to women and girls across the far flung remote villages and slum areas in India. Women have been found to use sand, ash, jute gunny bag, dry grass, newspaper, plastic to the dirtiest cloth available or nothing at all. They lack access and can not afford the market pads.

Key product / Service

Goonj uses clean cotton/semi cotton cloth to produce sanitary pads called 'My Pad' as a tool to break the shame & silence around this most tabooed subject of menstruation. This initiative caters to 3 As- Awareness, Accessibility, Affordability by rural women and girls for safe alternative with a lot of awareness.

Team size

101-500

Number of beneficiaries

Awards and recognition

  • •World Bank's Global Development Market Place Award
  • for 'Not Just a Piece of Cloth'
•Recognized as 'Game Changing Innovation' by NASA and US State Dept •3 Ashoka Changemaker's Innovation Awards •Listed among World's Top 10 Most Innovative Companies in India by Fast Company & among 100 leading Global Green Innovations by Think Tank SUSTAINIA

Funding and Operating Model


Funding round

Angel

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Partners and key clients

Goonj has a strong network spread over 21 states. It works in partnership with over 250 grassroots organizations, Ashoka Fellows, social activists, units of Indian army and social movements. Prime Source- Individuals, Companies, Sponsorships for 60 Dignified Days, School Kit & Sujni, Self earned money from Green by Goonj products (Hand made) and scrap sale of waste

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