Building a parallel economy which is not CASH based but TRASH based
Region of operation
J-93, Sarita Vihar, New Delhi-76 Country: India
The initiative is aimed at providing basic awareness around menstrual hygiene aspects to women and girls across the far flung remote villages and slum areas in India. Women have been found to use sand, ash, jute gunny bag, dry grass, newspaper, plastic to the dirtiest cloth available or nothing at all. They lack access and can not afford the market pads.
Key product / Service
Goonj uses clean cotton/semi cotton cloth to produce sanitary pads called 'My Pad' as a tool to break the shame & silence around this most tabooed subject of menstruation. This initiative caters to 3 As- Awareness, Accessibility, Affordability by rural women and girls for safe alternative with a lot of awareness.
Number of beneficiaries
Awards and recognition
Funding and Operating Model
Total funding raised
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Partners and key clients
Goonj has a strong network spread over 21 states. It works in partnership with over 250 grassroots organizations, Ashoka Fellows, social activists, units of Indian army and social movements. Prime Source- Individuals, Companies, Sponsorships for 60 Dignified Days, School Kit & Sujni, Self earned money from Green by Goonj products (Hand made) and scrap sale of waste
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