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To bring high quality and affordable products to bottom of the pyramid and rural households in India.




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Region of operation


Headquarters address

R-15, Yudhishter Marg, Near Shikha Hotel, C-Scheme, Jaipur - 01 Country: India

Target problem

Over 60% of rural India suffers from the lack of safe and reliable access to energy. As a result, rural households use unclean energy sources like kerosene, that create indoor pollution. One out of every three women suffers from exposure to household air pollution.

Key product / Service

Frontier Markets responds to the market failure to provide rural BOP villagers in India with access, training, and servicing for clean-energy products. Frontier Markets offers a unique distribution model as part of its inclusive business commitment, partnering with local entrepreneurs who sell clean-energy products under the brand name ‘Saral Jeevan. FM trains women to sell clean energy solutions like solar lighting and cooking stoves to existing and prospective customers. These trained women (Saral Jeevan Sakhis) address electricity challenges within their respective communities by promoting alternative energy products. Additionally, they’re able to earn an income through selling and repairing products.

Team size


Number of beneficiaries


Awards and recognition

  • Innovations in Rural Marketing Award - National Brand Congress 2012
  • Social Women Entrepreneur of the Year 2014
  • Forbes 30 Under 30 2014
  • Media Award 2015
  • National Geographic Energy Challenge Winner 2014
  • Nasscom Award for Social Innovation 2014
  • Ashden Award 2016

Funding and Operating Model

Funding round

Higher than Series B

Total funding raised

Business details

Frontier Markets focuses on educating, distributing and providing after-sales service training and support to women and men in India to help increase access to clean energy solutions in rural and peri-urban households. It addresses challenges of electricity and fuel access by enabling women and farmers to embrace clean energy solutions like solar lighting and clean cooking stoves, and in the process earn an additional income.

Partners and key clients

• Tata Trust • Global Alliance for Clean Cookstoves • Doen Foundation • National Geographic Innovations Challenge • Halloran Philanthropy • Echoing Green • UN Seed Awards • Acumen Fund • Seed Fund • Beyond Capital Fund • Rianta Capital

Images and trivia

Image gallery




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