Make cities of India free from Plastic Carry Bags!
Region of operation
Pune Country: India Zip: 411048
Plastic adversely effects environment, especially thin shopping carry bags (< 100 microns), which is widely used kind in Indian retail market. India create 16000 tons of plastic waste a day, carry bags and consumer goods are the major contributors. Majority of it ends up in either garbage dumps, and goes to our water streams, rivers and finally to Oceans. Its killing animals’ especially marine life, causing extinction of ecologically critical species up-to 1000 times faster than the natural rate. In garbage dumps it creates toxic chemicals which is entering our water sources. According to an estimate by 2020 99% of birds will have plastic inside their body and 100% of our water resources will be polluted globally. It has entered food our food chain long back and is already detected in human body. Central and state governments is waking up and banning plastic across India, but in absence of a viable alternative it has created a huge market gap.
Key product / Service
We sell paper-bags to the local urban retailers, priced 20%-30% higher than plastic bags. Currently, Paper-bags are priced 300%-500% higher and cloth bags at 1000% higher than plastic carry bags. Paperbags currently available in the market can carry from 0.5 kg to 2 kg. EcoAd bags can carry from 2.5 kgs to upto 6 kgs. Secret lies in the technology of manufacturing. We use multiple layers of inexpensive recycled and up-cycled paper, interlocked and bound in a particular way. Multiple layers give exponential strength comparing to single layer and interlocking avoid tearing on the edges. Only 2 types of bags. Up-cycled: 11 standard variants made from used newspaper, Carries 2.5 kgs to 4 kgs. Limited branding options i.e. screen printing and sticker. Priced from Rs. 3 to 6. Recycled Custom bags: Paperbag with recycled off-white paper, fully customisable printing, size and weight carrying capacity subjected to max size of 15”x15”x15” and max carrying capacity 6 kgs. Prices from 4 to 20.
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Funding and Operating Model
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Partners and key clients
Community Engagement: Our NGOs partners help us identify the right SHG, fund us to train them and manage the groups for timely delivery and quality. - Sudha from Sudharshan Chemicals Industries Limited - CSR wing: Forbes Marshall Pvt. Ltd. - CSR Wing: Yardi Soft, Pune - CSR Wing: Cummins India Supporters and Funders: - Unltd India: Unltd is a Social Start-up accelerator - Gits Foods: Leading player in ready to cook products - SVP Pune: Capacity building and network partner - Samangra Pune: Strategic Partner Key clients and channel partners - www.reimaginewaste.in - Eatsome: QSR Chain - Picantos: Restaurant Chain - Rools Mania: QSR Chain - Rasta Café: Café Chain - HauzKhas: Food delivery - Swiggy: Hyperlocal food delivery - Cake and Cream: Bakery Chain - Gits Foods: Corporate Client - Cummins India: Corporate Client - ……. It’s a long list
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